How much money do you *really* need to start your company?

Image by Laughing Squid via Flickr

I keep hearing startup entrepreneurs tell me “We need funding. If we just had $XXXk of investment, we’d be killing it right now.” I press them with one question: what would you do with the money if you had it? Inevitably the question is met with a blank stare. Most of the time people haven’t thought about it. The answers that do come feel a little half-baked:

“Buy a bunch of ad words to get people to our site – that’s all we need”

“Build the product”

“Finish the product”

“Hire a bunch of sales guys”

Sure you have an idea and investment is flowing right now. Unfortunately, your idea is totally worthless. I repeat: your idea is totally worthless. If you can turn your idea into a product that people want to pay for, that’s a different story.

via How much money do you *really* need to start your company? « Scott Kveton.

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