How to create a powerful brand

Quick shot of the sign of a small Lloyds TSB b...

Brand guru Stephen King famously once said: “A product can be quickly outdated, but a successful brand is timeless.” For a business to be recognised, grow and succeed it needs a defined identity: a brand. This is a promise of what customers can expect from your business, and what your enterprise stands for.

Who are you?

While the branding process is not complex in itself, it calls for strategic thinking about what you want to achieve from your business. In many ways, defining your brand values as early as possible in your business journey can actually help to define your business plan and long-term goals. For example, to create a brand that resonates with your target customers, you’ll first need to define who you are targeting and why. This will require thorough market research and competitor analysis.

According to Stephen Cheliotis, chief executive of The Centre for Brand Analysis: “This research should also help you to identify any gaps in the market. It’s not always who you are targeting, or even what you are producing that is the most important thing when it comes to successful branding. It’s about standing for something recognisably different.”

via Brand new thinking: how to create a powerful brand | Small business network partner zone Lloyds TSB | Guardian Professional.

eCC – PtyInstant can assist you with a trademark application – see Products and services above.

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Iraq Business Directory and Trade Leads Connects Businesses Worldwide

English: Iraqi Minister for the Environment Na...

New South Wales, Australia — (SBWIRE) — 12/12/2012 — Despite the fact that the whole world is hit by economic crisis, trading seems to have not that affected by it and still finding its way to grow. Obviously, not at the pace that one has seen in the past but still the graph is ticking up, which is a good thing even in this economic crisis. Trading is one of many ways to earn foreign exchange for the country, which means more wealth and progress. However, what matters is that you need to have either buyers from other countries that could buy your product or either you are buying something from abroad, and you are willing to sell it locally. Either ways you need to find both, a buyer and a seller, which is not an easy task at all. For that, you either need to go to a country you are wishing to do trade with and find a seller or a buyer. But that was in the old times, as nowadays there are virtual markets where you can market your product, making trades a lot easier and effective than before.

So if you are looking for a buyer or seller then you should try finding them in the virtual markets that are better known as business directories or B2B portals. ‘Iraq Trade Agency’ is that one B2B portal that could help your business to grow. It offers the best business directories and trade leads from around the world. It is preferred by a number of established, renowned and professional wholesale traders, suppliers and distributors worldwide.

via Iraq Business Directory and Trade Leads Connects Businesses Worldwide | Dec 12, 2012.

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Tariff hikes and carbon taxes

Arnot Power Station, Middelburg, South Africa

The proverbial axe is falling on ‘business as usual’ as every industry in South Africa, from mining to manufacturing to retail, is cringing at the thought of rising energy tariffs and the impending implementation of a carbon tax.

Stemming the tide of rising tariffs

On the receiving end of tariff hikes, industry is dealing with three significant elements, namely the cost of electricity, uncertainty around sufficient electricity supply and carbon emission management. According to Shaun Nel, Project Director & Advisor, Energy Intensive Users Group of Southern Africa (EIUG), “the current request by Eskom to raise electricity prices by 16% per annum over 5 years will have a significantly negative impact not only on mining and industrial customers but small business, commercial and residential users too. These electricity prices are making South African industries uncompetitive in the global environment. These prices will reduce investment and decrease profitability which has an impact on employment.”

via www.esi-africa.com | How will South African industry deal with tariff hikes and carbon taxes?.

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Access to credit still easy in South Africa

Woman in small shop Ghana

According to the World Bank‘s 2013 Doing Business Report, South Africa has been joint-ranked, along with Malaysia and the United Kingdom, as the easiest country in the world for small and medium-sized enterprises (SMEs) to access credit.

Gerrie van Biljon, executive director of Business Partners Limited, says that this will be the third year in a row that South Africa has achieved the ranking and that that it is a very encouraging sign for small business owners locally.

He says that there is however evidence that a lack of SME financing still exists, despite the reported easy credit access. “Access to finance remains the number one hindrance for SMEs, regardless of this high rating. This is most likely due to the fact that SMEs are unsure of how to apply for finance, or that they do not qualify for the type of financing that is available. It is therefore of utmost importance that SMEs understand the stringent credit conditions that need to be fulfilled to obtain financing.”

via Access to credit still easy in South Africa – World Bank report.

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