Small business owners innovate to stay ahead

PARIS, FRANCE - JUNE 22:  Junior Minister for ...

Small business owners are increasingly diversifying and innovating as they look to capitalise on the busy summer of events in the UK and improve their bottom line, according to Avivas bi-annual SME Pulse.

The numbers of SMEs putting on sales and discounts, diversifying into new areas or reducing overall prices have all increased in the last six months, with the desire to capitalise on the busy summer of sporting and other events likely to be one reason for this.

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