Don’t discount; sell smart!

Chicken wings being cooked slowly over charcoa...

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Lowering prices when your sales trail goes cold has potential for future conflict

When times are tough, the not-so-tough get discounting. The temptation to ‘give away’ what you cannot sell is strong – at least there is money coming in and numbers on the board – but it is a guaranteed hiding to nowhere. Sure, you are getting turnover, but profits are small (or sometimes non-existent); there is no customer loyalty; and when times improve, you are going to have a hard time convincing those customers to stick with you and pay more.

via Don’t discount; sell smart!

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